Sep 22, 2006

If Starbucks raises its prices, how can you tell?

Just read this item from Bloomberg News’ Mary Jane Credeur, about how Starbucks is bumping its prices about a nickel on average across the board. My only statement here is: How can you tell? When I worked on Wall Street in NYC, the three or four Starbucks on our street all had different prices – on the menu – for exactly the same drinks. Sooo, after a while, you don’t really care. Non story, if you ask me.

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