Fifty Thousand Shirts = $1,000,000 raised
Last night I’d heard about something that a guy named Steve Paterson has developed, along with a number of key partners, in support of those who died in the massive earthquake in China on May 12 - Fifty Thousand Shirts. His campaign is looking to sell 50,000 shirts at $25 to raise at least $1,000,000. Additionally, he is definitely looking for sponsors at various levels to cover the costs of materials, printing, etc. in order to take every single dollar raised from the sale of the shirts and make it a true charitable contribution towards the families of those who have died or those who have been injured.
This is one of the better ideas I’ve heard - for profit or not - in quite some time, and one I can see the online community - and beyond - getting behind very, very quickly. So drop on by the site, reserve a shirt (the store’s not up yet), send a note to see what you can do to help, mention it on your blog, Digg for the site, vote on Propeller, mention it on Twitter, whatever.
I’ve already reached out to Steve to see if I can give him any assistance from the PR front, and my first course of action would probably look just like this one, so perhaps this is a good start. Thanks for reading and taking the time to do just about anything with this post.
Cheers!
Tom
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