My first PRWeek column is up, you can read it here, if you’ve got a subscription. Rather than talk about the shiny object for my initial piece, I thought it proper to talk about something that (sadly?) is still necessary to talk about in 2009 – getting real “buy in” that your agency / team needs to truly incorporate digital / different types of media into their public relations skill-sets and outreach.
Also, Googlezon. [see here]