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Have you seen the latest set of Microsoft ads for Windows 7, featuring the little girl, Kylie? I’m a huge fan of this particular spot, “Good News,” purely on the amusement factor, and Kylie’s use of word “responsive” to make it happen.

Today, I’m seeing buzz on Twitter about how there’s a new spot that’s been added to a campaign, and I’ve gotta say, this one takes it down a notch. or seven. Check out “Kylie’s Conversations” below.

“Good News” is a good spot, IMHO, because it’s quick, it briefly shows the origin of the text she uses, and most importantly, it’s fun. Kylie mispronounces “responsive” – as she should as a 4 1/2-year old (though maybe she’s five by now, considering this spot, “The Rookies,” is from February).

The second ad, “Kylie’s Conversations,” just “piles on” to what “Good News” brought to the table, seemingly hoping to garner the same respect its predecessor had. The reasonably random behavior of a young girl playing around on her dad’s computer is legit. I can suspend enough disbelief to think that she’d know how to throw a slide show (or get her photos together, like in “The Rookies” spot, and so forth, but to think that the little girl is going to continue to crank out slideshows of “happy words” is just silly, no? Isn’t there something else she could be doing on the computer?

To me, this is a PERFECT example of a “oh, THIS one worked like a charm, let’s make another one just like it.” Except that’s where it fails.

It isn’t just like “Good News” at all – it’s just another way to use Kylie as the medium to push the positive reviews about Windows 7 through. Oh, and while we’re at it, it’s nice that we broke down Microsoft PowerPoint to a point where we can have multiple popping bits of text on one screen. Gasp! Now I’m impressed.

Great execution on the the “Rookies” and “Good News” spots, but the “Conversations” ad completely missed the mark for me.