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It’s another edition of things that I’m obnoxious enough to suggest that you really really really wanna click through to.

• On Tuesday, Scott Monty fired a well-deserved shot across the bow of the 50 zillion social media books and experts floating around these days. With a few exceptions, of course. Also, Kottke with a semi-unrelated, yet serendipitously timed post. So what if it was posted two weeks earlier and sitting in my flagged items. It fits.
• I must admit, seeing Katie’s comments about getting started on what is her current blog, way back in 1999, when she was like 14, is quite fun and takes me back. To somewhere in the early 1990’s, and my BBS addiction.
• 4 Awkward Moments In Facebook “Likes” – via Mike.
• You won’t like Chris Thilk when he’s angry, movie studios!!!
• Leave it to Rex to put it down right when it comes to Microsoft’s Browser for the Better campaign. Now, like my randomly rotating in headline says – “If you’re on this site on IE6 then I hate your computer.”
• I’m sorry, but docs asking patients NOT to rate them online? Next thing you know this’ll start showing up on the back of movie or theatre tickets, that you can’t tweet about the show for 24 hours. [via David Weinberger]
• Have I mentioned that I FRAKING LOVE the new Studio MWW site? Seriously. The staff page wins at the Internet. For this morning, at least. Crap, it’s afternoon already. Sorry, guys.

Also, my latest PRWeek column is up, (subscription req’d) and discusses how PR people need to understand the value of working with journalists on stories that might only appear online – and how that’s a good thing.

Here’s a batch ‘o’ stuff that you probably should check out.

• I’ve been sitting on this one a little bit, but Annie Heckenberger has some smart advice for people in the blogosphere / online who are looking to step it up when it comes to journalism and getting better at what they do.
• Politics aside, the photos that Jeff McMahon posted at True/Slant are kind of terrifying. Forget Global Warming, Global Cooling, whatever the hell you want to call it. Stuff’s changing. [via 00boyina on reddit]
• MWW’s Thea Haigh shares some thoughts and POV from the agency after its “situation” with some moms at BlogHer. Kind of happy to see some good progress and growth across the agency (read: outside of just the DialogueMedia team I founded at the agency), and I’m thrilled that they and Nikon continue to move on in the digital space.
• Why is it that I keep forgetting to try out the iPhone tethering technique? Dammit.